Generative AI for Business and Creative Professionals

About this Course

This course is designed for business leaders and creative professionals who want to explore the potential of Generative AI in enhancing their processes, outputs, and problem-solving capabilities. Students will gain a comprehensive understanding of leading AI models, such as ChatGPT, Claude 3, and Google Gemini, and learn how to leverage their capabilities through advanced prompting techniques. The course will cover cross-industry use cases in marketing, operations, human resources, and creative fields, as well as the organizational integration challenges associated with implementing Generative AI solutions. Through hands-on exercises, case studies, and a final project, students will develop the skills needed to effectively deploy Generative AI in real-world business and creative scenarios.

Class will be live remote online (LRON)

This class is part of a 3-course Certificate in AI.  It may also be taken individually as a stand alone class.

Required courses for the AI Certificate:

• Introduction to Generative AI
• AI in Society: Ethical and Social Implications
• Generative AI for Business and Creative Professionals

Course Details

Sections Offered