How to Start and Run a Successful (Part-time) Online Business

About this Course

We start by looking at and analyzing, small successful online businesses. We learn what factors are critical for success. We will review online advertising tools and online business platforms (Shapeways, Shopify, Amazon, Core Open Alpha, etc.). If you already have a product or service, great. If not, you can either imitate or innovate and develop one for this course. You will then create a draft business roadmap. It will describe resources needed to launch your business and to achieve profitability. We will examine sources of funding (including angel investors, crowdsourcing, etc.). You will develop an “elevator pitch” for potential investors. Lectures are brief, class participation and pre-class preparation is required.