Business Administration: Option in Marketing A.S.

Program Description

Business Administration students with a focus in Marketing will take general business classes as well as courses in advertising and selling. In addition to the required business courses, students will be required to take liberal arts courses normally taken in the first two years at a four-year institution.

Advanced business management courses should be taken at an institution to which the student wishes to transfer to obtain the baccalaureate degree. Students should be familiar with the requirements of the institutions to which they will transfer. Therefore, students should see an advisor before choosing elective courses because each transfer institution may have specific requirements.



Students should have a foundation in mathematics before entering this program. Program Outcomes

Upon successful completion of all the Business Administration degree program requirements, graduates will be able to:

  1. Prepare and interpret financial statements;
  2. Understand and discuss financial issues;
  3. Understand the American legal system and its impact on the operations of American and international business. Understand and apply principles of tort law, contract law, the uniform commercial code, law and government regulation;
  4. Examine and assess the role of fiduciary duties and ethical and social responsibilities;
  5. Analyze principles, techniques and major functions (planning, organizing, lending and controlling) of business enterprise management, improve decision-making, problem-solving and team-related skills;
  6. Understand marketing methods and institutions, including analysis and interrelationship of the marketing mix with consumer behavior;
  7. Demonstrate computer skills in word processing, electronic spreadsheets, general ledger accounting system and presentation software. Use the Internet for business purposes, including research, marketing and stock market analysis;
  8. Demonstrate an understanding of the United States economic system, its functions and impact on the global economy; and
  9. Demonstrate proficiencies in all aspects of business communication, professional business etiquette and business presentations.
 College Core Requirements (31 Credits)
 ENG 101 Composition 3 credits
 ENG 102 Literature and Composition 3 credits
 MAT 172 College Algebra 3 credits OR MAT 201 Statistics 3 credits
 BBG 114 Business Application Software 4 credits
 COM 173 Public Speaking 3 credits
 ECN 101 Principles of Macroeconomics 3 credits
 BBG 210 Business Communication 3 credits
 HUM ELE  Humanities Elective 3-4 credits *
 LA ELE Liberal Arts Elective   3 credits 3 credits*
 SCI ELE Science Elective 3-4 credits 3-4 credits*
 Business Core Requirements (21 Credits)
 ACC 113 Principles of Financial Accounting 3 credits
 ACC 117 Principles of Managerial Accounting 3 credits
 BMK 201 Principles of Marketing 3 credits
 BMG 202 Principles of Management 3 credits
 BFN 201 Principles of Finance 3 credits
 BBG 231 Business Law I 3 credits
 BBG 232 Business Law II 3 credits OR BBG 240 Business Ethics 3 credits
 Major Requirements (9 Credits)
 BMK 106 Principles of Selling 3 credits
 BMK 241 Principles of Advertising 3 credits
Business elective 3 credits **
 Requirements (61 Credits)
 Recommended Sequence of Study
 Semester 1
 ENG 101 Composition 3 credits
MAT 172 or MAT 201 3 credits
 BMK 201 Principles of Marketing 3 credits
 ACC 113 Principles of Financial Accounting 3 credits
 BBG 231 Business Law I 3 credits
 Semester 2
 ENG 102 Literature and Composition 3 credits
 BMG 202 Principles of Management 3 credits
 BBG 114 Business Application Software 4 credits
 ACC 117 Principles of Managerial Accounting 3 credits
BBG 232 or BBG 240 3 credits
 Semester 3
 ECN 101 Principles of Macroeconomics 3 credits
 BBG 210 Business Communication 3 credits
Liberal Arts elective 3 credits*
Science elective 3-4 credits*
 BMK 106 Principles of Selling 3 credits
 Semester 4
 COM 173 Public Speaking 3 credits
 BFN 201 Principles of Finance 3 credits
 BMK 241 Principles of Advertising 3 credits
Business elective 3 credits**
 HUM ELE  Humanities Elective 3-4 credits 3 credits *
 Note:

* One of these must be an IDS ELE  Interdisciplinary Elective  course.

** Any ACC, BBG, BES, BFN, BMG, BMK or  BBG 295 Cooperative Education Work Experience.

# Please see Catalog Home for important information regarding this program and Fall 2023 opening of Connecticut State Community College.